Position Details

Title
Marketing Manager
Location
Alpharetta, GA
Department
Medical Education & Marketing
Supervisor
VP, Medical Education
Position Background

Cartiva, Inc. is a medical device company focused on the treatment of osteoarthritis of the extremities. Cartiva’s Synthetic Cartilage Implant (SCI) is the only FDA-approved biomedical implant that mimics natural cartilage. The company’s first approved U.S. indication is for osteoarthritis of the great toe. Cartiva SCI offers patients a joint-preserving alternative to fusion while providing substantial pain reduction and improved range of motion. It is backed by the largest and most rigorous clinical study for this condition. Building upon the FDA approval and rapid adoption of Cartiva SCI for great toe arthritis, the company is conducting a pivotal clinical trial for the treatment of painful thumb arthritis. In addition, the company is expanding the use of its technology by developing products for the treatment
of other arthritic joints in the foot and hand.

Job Summary

The Marketing Manager supports the work of the VP of Medical Education via marketing activities and medical education campaigns. This position will report directly to the VP, Medical Education and will work closely with internal stakeholders and external vendors on all aspects of promoting the Company’s medical devices, including branding, graphic design, advertising, internet presence, product launch and extensions, field representative support, direct to consumer support and other medical education activities.   The primary function of medical education is to provide clinical and technical support for physicians and other internal and external parties.  In a medical device company, this type of educational support is the foundation of and serves as the primary marketing vehicle for the company. The position may include up to 25% travel in support of company meetings, industry trade shows and/or vendor management. 

Essential Responsibilities

Strategic support for medical education and marketing initiatives

  • Develop or work with vendors to procure new collateral, advertising and physician/patient tools to support medical education and sales initiatives.
  • Manage Company branding ensuring consistent look and feel throughout internal and external facing collateral, presentations, advertising and on-line platforms and serve as primary administrator of CMS.
  • Manage the Company’s website and internet presence, landing pages and on-line advertising.
  • Create media copy for social media accounts, website, press releases, print collateral, and digital signage for various campaigns and programs.
  • Develop, set-up and facilitate webinars, video conferences and other physician facing activities.
  • Work closely with key physician customers and opinion leaders to gain an understanding of user perceptions and support/education needs, translating insights into focused initiatives to support growth.
  • Support commercialization of expanded indications, product line extensions and new products through creation of sales and marketing collateral and educational content.
  • Monitor and report on medical education and marketing activities and evaluate ROI.

 

Work cross-functionally to support distributor network and field sales reps to drive growth

  • Plan, develop, and implement promotional activities, in close coordination with regional sales team to support sales efficiency and effectiveness and field distributor efforts
  • Establish best practices and promo/asset kits to ensure consistency and quality of field distributor sponsored physician events and attendance at regional or small local trade shows or exhibits.
  • Develop or work with vendors to create exhibition graphics, interactive collateral and presentations for large industry meetings, exhibitor trade shows and other physician events.
Supervisory Responsibilities

None

Core Competencies

The requirements listed below are representative of the knowledge, skill, and/or abilities required.

  • High energy, positive, team player with a willingness to jump in and learn quickly
  • Communicate clearly and professionally with internal and external “customers”
  • Manage multiple priorities / multi-task in a fast-paced environment with a sense of urgency
  • Think creatively, exercise good judgment and solve problems in both independent and group settings
  • Proficiency in Adobe Creative Suite, Google Analytics, Google Apps, MailChimp, PowerPoint, Excel 
Qualifications
  • Bachelor’s degree within business administration, sales, or marketing required.
  • Three to five years of prior marketing and/or graphic design experience required.
  • Experience in medical device marketing or related healthcare field.
Other Skills
  • Detail-oriented self-starter with organizational capabilities and interpersonal skills
  • Willingness to work cross-functionally and assist in areas outside of core responsibilities
  • Excellent written and verbal communications skills
  • Ability to plan ahead, think innovatively and solve problems creatively with minimal supervision
  • Strong work ethic and willing to work overtime as required, including weekends